I have posted about the It Gets Better project previously, but something new seems to have come out, in the last day or so, that I think is worth commenting on.

In each of the previous videos it was an individual (or couple) posting their own thoughts and encouragement. And while a number of the people in those videos are celebrities, really there was not much downside for any of the people in those videos to do them.

By contrast, in this video, a large multi-national corporation has essentially given it’s “approval” of homosexuality. And while I may agree that this is a good thing, many bigots out there in the world control a lot of money, and Google’s promotion of the It Gets Better campaign could (and knowing the christian-right it probably will) cause them some amount of financial blow-back.

Beginning with one inspiring video, Dan Savage used the web to create the It Gets Better project–a movement that has generated thousands of uplifting videos that give hope to teens.