Like Led Zeppelin?

Recently I noticed an ad on FaceBook, which is unusual for me as I am typically very good at ignoring them. And while the ad was one that I actually found somewhat interesting, something about it struck me as odd. It did not occur to me right away, in fact I continued reading something else on that page before it struck me just what it was I found so odd. Perhaps you’ll notice the same thing I did?

“Download lead vocalist from Led Zeppelin, Robert Plant’s new album now on iTunes”

Now I realize I am going to come across as a bit of a music snob when I say this, but I’m going to say it anyways.

Anybody who does not know who Robert Plant is, without being told, probably is not the type of person this ad will be on interest to. If you have to be told that Robert Plant was the lead singer of Led Zeppelin, you’re unlikely to be the type to buy his album.

And as far as I understand, the ads on FaceBook are based upon the information you provide in your profile (sex, relationship status, pages, groups, likes, etc). So it would seem that this ad was “served” to me based upon information FaceBook “knows” about me, and that based upon this information FaceBook’s ad server had reason to believe that I would like Robert Plant and/or Led Zeppelin. With that being the case, it seems odd to me that the ad was designed to assume that those viewing it would not already associate Robert Plant with Led Zeppelin.

Are their really people out there who know of Robert Plant but are unaware he was Led Zeppelin’s lead singer?
Are there really people out there who know and like Led Zeppelin, but don’t know who Robert Plant is?

Because this ad was made for them, and I don’t believe they exist…

And since this post is about music, specifically one of the greatest rock bands of all time, and it’s that day of the week, it seems appropriate to have this post double as an installment of Music Monday, with one of my favorite Led Zeppelin songs, Battle Of Evermore…


Queen of Light took her bow
And then she turned to go,
The Prince of Peace embraced the gloom
And walked the night alone.

Oh, dance in the dark of night,
Sing to the morn-ing light.
The dark Lord rides in force tonight
And time will tell us all.

Oh, throw down your plow and hoe,
Rest not to lock your homes.
Side by side we wait the might
Of the darkest of them all.

I hear the horses’ thunder
Down in the valley below,
I’m waiting for the angels of Avalon,
Waiting for the eastern glow.

The apples of the valley hold
The seeds of happiness,
The ground is rich from tender care,
Repay, do not forget, no, no.
Oh, dance in the dark of night,
Sing to the morning light.

The apples turn to brown and black,
The tyrant’s face is red.

Oh the war is common cry,
Pick up you swords and fly.
The sky is filled with good and bad
That mortals never know.

Oh, well, the night is long
The beads of time pass slow,
Tired eyes on the sunrise,
Waiting for the eastern glow.

The pain of war cannot exceed
The woe of aftermath,
The drums will shake the castle wall,
The ringwraiths ride in black,
Ride on.

Sing as you raise your bow,
Shoot straighter than before.
No comfort has the fire at night
That lights the face so cold.

Oh dance in the dark of night,
Sing to the mornin’ light.
The magic runes are writ in gold
To bring the balance back.
Bring it back.

At last the sun is shining,
The clouds of blue roll by,
With flames from the dragon of darkness
The sunlight blinds his eyes.

About Rodibidably

Jeff Randall is a frequent volunteer for free-thought organizations, including the Center For Inquiry – DC. Having been blogging since January 2008, he decided that a community of bloggers would be an interesting new experience (or at the very least a fun way to annoy his friends into reading his posts more frequently). Since finding out about about the existence of, and then joining, the atheist/skeptic community in 2007 he has been committed to community activism, critical thinking in all aspects of life, science, reason, and a fostering a secular society.
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